NetSprint Information Access Platform

Advanced search solution combined with a module to present contextually related content, another module for automated generation of topic pages and an external module displaying contextually related ads.

NetSprint Information Access Platform is an integrated solution used for searching and contextual presentation of website content. The solution is addressed to major online publishers (e.g. news portals) who want to make use of their content in an optimal way. NetSprint IAP improves website usability and makes it easier for users to find all the information they are looking for. After the implementation, the system significantly increases the number of portal users and page views, which results in increased advertising revenues. . Advanced search solutions enabling users to search structured and unstructured content coming both from internal and external sources in a quick and effective way. The system uses advanced functions for searching and presentation of thematically related content. The solution supports SEO projects for Clients’ websites and integration with contextual ads in the NetSprint Adkontekst system, which translates directly into an increase in website traffic and revenues by providing new monetization channels.

NetSprint IAP combines four modules: Content Search, Related Articles, Topic Pages and Contextual Advertising.

The advanced search engine module allows users to quickly find information within all the websites owned by a given publisher. It presents search results intuitively, including an option to sort the results according to multiple attributes and to restrict the search to a given category of topics.

Advantages:

• Users have easier access to all relevant information which results in increased traffic generated by publisher’s websites.
• Greater loyalty of users – for majority of them, searching is the primary way to navigate and consume content online.

The Related Articles module is used to present contextually related links and content from various sources owned by the same publisher

Advantages:

• Increased traffic and average visit time.
• Maximized content reusability by each user.

The Topic Pages module offers an option to automatically create thematic pages and vortals related to a specific topic. The module dynamically presents all the content available from publishers’ websites to users interested in a given issue. The solution also improves the accessibility and position of publishers’ websites in search engines (e.g. Google).

Advantages:

• Increased traffic and average visit time.
  
• Improved positioning of a website with search engines thanks to creation of new vertical websites focused on individual topics.
  
• New ad display inventory.
  
• Maximized content reusability by each user.
  
• Content publishers gain competitive advantage by minimizing the time they need to launch new vertical websites.

Contextual advertising consists of ads displayed in search results or on specific websites – always in relation to user searches or the contents of the currently browsed article. By displaying this kind of ads on websites, publishers can significantly boost their advertising revenues. More on contextual advertising: http://en.netsprint.eu/solutions/adserver-solutions-netsprint-adserver.

If you are interested in our offer, feel free to download our presentation NetSprint General Enterprise Solutions Information Access Platform.

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