AdServer Solutions - nsContext

nsContext platform – description of the solution

nsContext platform is an original solution, which provides a contextual advertising network alternative to Google AdSense. The solution is available in over a dozen most popular language versions. It was created by NetSprint on the basis of many years of experience in developing the biggest Polish contextual advertising network Adkontekst (over twelve milion real users, over 850 respected portals, 2.3 billion ad views per month).

nsContext targets ad networks and biggest online publishers who want to offer their clients advertisements related to the content of specific websites. The platform facilitates management of sales and display of different contextual ad formats on publishers’ and their partner websites.

The NetSprint adserver platform has been implemented among others at a Danish company OpenAdExchange, at Textads – company operating in Baltic states – and at Edda Media – one of the largest Norwegian media enterprises (part of Mecom Group, leader of the European publishing enterprise).

• OpenAdExchange (www.openadex.com) - Danish market  - cooperation with nine biggest publishers on the market has won the network 40% of qualified Danish web traffic and assured its position as the biggest alternative to Google on the contextual advertising market.
  
  „Open AdExchange is aimed at bringing back direct relationship between Publisher and advertisers and regaining control over revenues from online ads under pay per click and pay per performance models. NetSprint – with its long experience in search technology and contextual advertisement – makes a natural partner for us. Theycontribute widely to the development of our network’s potential and quick expansion on the European market” - Tron Kleivane, CEO Open AdExchange.
  
  
• TextAds (www.textads.lt/ www.textads.lv) - Lithuanian and Latvian market  - biggest player on the contextual advertising market in these countries.
  
  „Our CTR went up by 78% and effective CPM by 61%. This is a great result” - Andrius Avinas, Managing Director atTextads.
  
  
• Adpower (www.adpower.no) - Norwegian market - one of the biggest local players on the contextual advertising market.
  
  "We selected NetSprint as our strategic partner due to its extensive experience in the field, qualified personnel and understanding of publishers’ needs” - Jan Moberg, CEO, Edda Media.

Features of the nsContext platform:

• display of different contextual ad formats (for example text, text-graphic and Intertext ads);
• creation of own contextual ad network and new brand on the basis of the NetSprint solution;
• fixed model of settlements with NetSprint;
• administration of the entire platform – more control in comparison with competitors’ solutions; technology and business support: support of consultants in the sales process, parameter optimization aimed at increasing CPM;
• functional advertisement display management panel;
• complete set of tools for control and targeting of ad display: geo targeting for inhabitants of a specific area;
• daily click limits, frequency capping (reduction of the number of times user sees a given ad); competition blocking, full ad publishing statistics;
• constant consulting support and training programme.

Advantages of implementing nsContext:

• increased revenue share compared with competing networks (for example Google AdSense);
• increased revenues from ad space sales;
• efficient and effective management of all – also nonstandard – types of advertising space on websites;
• clients are offered new advertising forms in the contextual system.

Comparison of NetSprint nsContext and Google AdSense