NetSprint and InternetCorp establish a contextual network in Romania

14.07.10

NetSprint has launched its platform nsContext in Romanian media company, InternetCorp. The company is one of leading independent online publishers with a portfolio that currently includes twelve successful portals and websites in the Romanian Internet.

The implemented solution is based on NetSprint-created platform nsContext. The platform was developed by NetSprint on the basis of many years of experience in building Adkontekst, the largest Polish contextual ad network reaching over 15.9 million Internet users in Poland (Megapanel PBI/Gemius). The Romanian project is the seventh implementation of the nsContext outside Poland (after Denmark, Norway, Lithuania, Latvia, Ukraine and Bulgaria).

The platform nsContext implemented in InternetCorp enables the publisher to easily manage the publication of online ads according to PPC model. The system analyzes the content of individual pages of the website and selects ads according to keywords. Online ad forms available in platform developed by NetSprint include text ads, exclusive ads (graphics and text) and intext ads. The ads will be emitted on top Romanian websites, such as Wall-Street.ro (#1 online business daily), Kudika.ro (#2 women lifestyle portal), 9AM.ro, Garbo.ro, Yuppy.ro and Envy.ro.

"Due to an increasing demand for PPC advertising, Romania's most important publishers and online networks reached a joint agreement in April 2010, setting standards and principles regarding the implementation of the direct response campaigns. We are proud to bring in Romania the nsContext platform, the only international third-party advertising solution that is 100% compliant to these standards. The contextual algorithms used by the system, which targets the ads based on selected keywords, together with NetSprint's knowhow in the CEE region, will help our customers get better clickthrough rates and have better overall campaign results, while InternetCorp will get an important share of the PPC market, one of our key focuses next to display advertising and special projects' implementation" - says Mihai Seceleanu, CEO, InternetCorp.

“We are proud of the fact, that our solution has been appreciated by one of the leading players on Romanian online market. Joining of InternetCorp experience on the Romanian market and our technology and competences in PPC advertising shall let us provide advertisers with a very high effectiveness of their online campaigns” – says Artur Banach, CEO, NetSprint.pl

InternetCorp is one of Romania’s leading independent online publishers, with a strong presence in the Business Publishing, Women’s Lifestyle and General News segments, where its online properties secure top positions. The company was incorporated in 2005 and it’s currently ranked among the top players in both terms of audience and online advertising market share, having developed a portfolio that currently includes twelve successful products in the Romanian online space. InternetCorp is also the exclusive advertising seller for eJobs.ro, Romania's largest job website in both audience and revenues and for AvocatNet.ro, Romania’s #1 legal information portal.