NetSprint.pl joins AMEC

14.06.10

NetSprint.pl as the first media monitoring company in Poland, has joined The International Association for Measurement and Evaluation of Communication (AMEC).

NetSprint has become the first Polish company to join AMEC, a global trade body representing companies who specialize in communications research.

AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research, which now has members in 32 countries and continues to grow rapidly.

All AMEC full members are bound by the AMEC Quality Assurance Code and provide professional, independent and impartial communications planning, evaluation and research.

Barry Leggetter, Executive Director of AMEC, said: “We are delighted to welcome NetSprint as the first member from Poland. What membership of AMEC gives NetSprint is the latest information on business trends. They are a young company who we know will benefit from meeting and networking with other AMEC members from around the world.”

AMEC in cooperation with US Institute for Public Relations organizes its yearly European Measurement Summits for media monitoring companies, the biggest organizations implementing comprehensive programs of measuring business communication effectiveness and scientists. The nearest European Measurement Summit is to be held in June 2010 in Barcelona. AMEC organizes training webinars and conducts industry research on communication effectiveness as well as an international Awards event. Its latest initiative is the establishment of the AMEC US Agency Research Leaders Group as its first International Chapter, which has the objective of engaging leading research professionals in new industry thinking. Through this commitment they aim to grow the industry, enabling wider recognition in all countries where members operate.

„Thanks to joining AMEC we have access to the latest global know-how and best practices on measurement and evaluation of communication effectiveness from the most developed markets. Our membership will allow to leverage our services. Another benefit is possibility to exchange experiences with other professionals specialized in communication measurement and evaluation all over the world. Membership in AMEC is also compatible with our up-to-date engagement in promoting standards of measurement and evaluation of communication on the Polish market and all the markets where we operate”, says Anna Miotk, Business Development Director from NetSprint.pl.