Adkontekst introduces flash ads

14.09.09

Adkontekst, the advertising network, expands its portfolio with a new ad format – Adkontekst Flash in intertext ads. It becomes yet another ad format available as an Intertext option (in addition to Adkontekst Exclusive and Adkontekst Text). The display of Adkontekst Flash ads is managed by an advanced contextual matching algorithm, and they are settled in the PPC model (pay per click).

The official launch of the new ad product follows a testing period which lasted several weeks. The test ads were displayed on automotive sites belonging to the Adkontekst network (including Autocentrum.pl, Moto.wp.pl , Autogaleria.pl, Autoefl.pl, Motofinanse.pl), using designs provided by Polish Dealers Group (PGD) for such brands as: Fiat, Mitsubishi, Infiniti, Suzuki and Nissan.

“We appreciate the NetSprint’s innovative approach to developing online ad formats. This is why we decided to become involved in the tests of the new product. The outcome of the tests was very promising and encouraged us to immediately incorporate Adkontekst Flash ads into our marketing activities,” said Jacek Klukowski, Marketing Director, PGD.

Adkontekst Flash ads are displayed on a separate layer, as other Intertext products, and are related to the page content and keywords highlighted in the text. As all other advertising products in the Adkontekst network, Flash ads are settled in the PCC model. The frequency with which individual ads are displayed depends on how well they match the page context, how attractive they are to users (measured by CTR) and the price declared by an advertiser. The available ad format is a 300 x 250 rectangle (and the .swf file may be up to 40 kb).

“We want to meet the needs of those marketers who want, within their PPC budgets, to enrich their advertising messages while keeping all of the advantages of displaying ads in the contextual network. We believe that the new product will generate serious interest among advertisers, which will also translate into increased revenues for publishers belonging to the Adkontekst network,” said Łukasz Duda, Director of the Adkontekst Network.

Advertisers can use the Adkontekst network to reach over 14 million real Internet users in Poland (Megapanel, June 2009) in 950 opinion-leading portals and websites.