Radio and television at Newspoint; the Internet at Mediaskop

12.06.09

Faster, better monitoring from one source – this is the result of an agreement signed between NetSprint.pl and MEDIASKOP Media Monitoring Center. Both companies expand their portfolio of services – customers of the NewsPoint platform now have the ability to monitor the Internet, press, radio and television within one, clean user interface. At the same time, Mediaskop will gain the ability to present Internet monitoring results from NewsPoint in addition to the existing sources.

The agreement facilitates exchange and integration of data provided by both companies. Radio and television monitoring is available from the user account at NewsPoint, while content from several thousand websites – at the Mediaskop portal.

“Our agreement reflects the needs of customers who, on the one hand, appreciate the top service quality ensured by companies which have been specializing for years in a given type of monitoring, while on the other hand, want their monitoring from different sources to be integrated within one platform. This makes the monitoring service encompassing all sources quicker and more convenient for customers,” says Dawid Bartosik, vice-president of the Mediaskop Media Monitoring Center.

Customers of both companies can test the new functionality for free for two weeks.

“The introduction of radio and television monitoring, combined with the recent launch of UGC monitoring, provides our customers with a comprehensive service which supports communication activities and enables precise measurement of their effectiveness across all media types,” said Mariusz Jabłoński, NewsPoint Sales Director.