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2008

A report by NewsPoint and Info-PR: Online PR of cultural events in the Summer 2008

10.10.2008

A joint report by NewsPoint and info-PR provides a summary of the coverage of selected 22 cultural events by the online media over the last holidays. The analysis encompasses 22 events, such as film and arts festivals, pop music festivals and festivals of music for connoisseurs.

Adkontekst launches a certification program for consultants and partners

02.10.2008

As of October, the Adkontekst network launches a certification program for consultants and partners. This program has been designed for search engine marketing specialists who want to verify their skills in creating and managing SEM campaigns within the Adkontekst network. The initiative is addressed to both individuals (who can gain the Certified Adkontekst Consultant status) and companies (Certified Adkontekst Partner).

Intertext - new type of advertising in Adkontekst network

11.09.2008

As of mid-September, Adkontekst is going to introduce a new type of advertising called Intertext. It is a sort of contextual advertising which is displayed within articles published on Adkontekst partner websites as soon as a mouse cursor hovers over a word highlighted in the text. 

NetSprint’s expansion into foreign markets – successful implementation of contextual advertising in Lithuania

08.09.2008

NetSprint completed the first implementation of the NetSprint Adserver contextual advertising system outside of Poland. The client is the Lithuanian company Textads, which owns the largest contextual advertising network in Lithuania, Latvia and Estonia. Thanks to NetSprint’s solution, Textads can manage advertising on several hundred Lithuanian-speaking websites. By the end of September, the system will also support Latvian and Estonian websites that cooperate with Textads.

NetSprint Information Access Platform - a new Enterprise Search solution in the European market

03.09.2008

NetSprint introduces a solution for searching and contextual presentation of website content – NetSprint Information Access Platform. The solution is addressed to major European online publishers (e.g. news portals) who want to make use of their content in an optimal way. NetSprint IAP improves website usefulness and makes it easier for users to find all the information they are looking for. After the implementation, the system significantly increases the number of portal users and views, which results in increased advertising revenues. The solution supports websites in 3 language versions: English, Norwegian, and Polish. NetSprint Information  Access Platform will support 15 European languages in very short time perspective. 

CEOs of banks in the online media - a NewsPoint report

02.09.2008

NewsPoint, together with a finance portal Bankier.pl, prepared a report on the image of selected CEOs of banks in the online media. The quantitative analysis covered articles published between August 1, 2007 and July 31, 2008. It included 18 CEOs of the best-known Polish banks. Jan Krzysztof Bielecki, CEO of Pekao SA, ranked as the most frequently mentioned CEO over that period.

NetSprint has launched its new corporate website

01.09.2008

NetSprint has just launched its new corporate website available at www.netsprint.eu. A structure of this website reflects the Company's new strategy focused on delivering complex solutions in the fields of search and contextual advertising. Objectives of this new website include strengthening NetSprint’s image of “the search experts”, providing detailed information about the company, its products and services, as well as positioning the company as a friendly employer. The website at www.netsprint.eu is available in two language versions – in Polish and English.

Children's book publishers in online media - a NewsPoint report

18.08.2008

Another report prepared by NewsPoint together with the Mediadzieci.pl website and the Branża Dziecięca bimonthly concerns the methods of communication of selected children's book publishers in online media.

Polish media concerned about the fate of Georgia – a NewsPoint report

14.08.2008

NewsPoint prepared a report about the number of publications concerning Georgia and the Caucasus that appeared in online media in the period of 4-13 August. The analysis covered 1,700 Polish and 9000 foreign websites, from which we selected news in English. Over the last few days, Polish media devoted proportionately much more attention to the Russian-Georgian conflict than foreign media.

PR agencies in Internet - NewsPoint report

05.08.2008

NewsPoint prepared yet another report concerning the image of public relations agencies on the Internet. The ranking includes 31 popular and frequently mentioned PR agencies on the Polish Internetagencies from among the most popular and most frequently mentioned PR agencies on the Polish Internet. The quantitative analysis covered publications that appeared on websites in the period from 1 January 2008 to 30 June 2008. The top five PR agencies were the following, respectively: ComPress (284 publications), OnBoard PR (249), Euro RSCG Sensors (211), Edelman (207) and Ciszewski PR (206).