Dirlango, owned by Łukasz Wejchert and Maciej Żak, will take over 70% of Netsprint S.A. shares. Netsprint, which owns Adkontekst and ContentStream advertising networks, has already unveiled its plans to go international.
“Netsprint has got a unique, technological DNA which I appreciate very much. This is what for the past 14 years has been the driving force of the company. This is what gave it the ability to change time and again, being flexible to the market demands. It is also the bedrock for further development. I am fully convinced that working together we will come up with unique products for the home and foreign markets” - said Łukasz Wejchert from Dirlango.
Netsprint posted a profit of 19.3 million PLN in 2014, a 20% increase compared to last year, with its EBITDA at 1.85 million PLN. The company employs over 70 people, most of whom have been working for Netsprint for years.
“We are very happy that Netsprint’s great team can join us. We are investing in a company that has been successfully competing with global players. Netsprint is going to be our third company on the modern advertising market, next to LeadR and JustWIFI” added Maciej Żak, Dirlango.
Netsprint, which in April earlier this year transformed into a joint stock company, specialises in technology solutions that support online marketing. It owns Adkontekst, Poland’s largest contextual and behavioral advertising network, and ContentStream, Poland’s largest content marketing network, serving advertising to the country’s leading portals and domain-specific websites.
Netsprint’s key areas of operation are contextual and behavioural advertising, content marketing, big data and ad personalisation. The company also invests into e-commerce and mobile advertising. Importantly, Netsprint combines these elements to create the Polish advertising ecosystem, thus providing advertisers and content providers with an alternative to global players.
“We have decided to cooperate with Dirlango because we share the same values and believe that by working together we will be in a position to make better products and successfully strengthen our position. This transaction sends us a clear signal that there’s future for made in Poland technological companies” recapped Artur Banach, the CEO of Netsprint.
After the transaction, the Netsprint S.A. Board will remain unchanged - with Artur Banach, the company’s long-standing executive chairman and Łukasz Duda, Chief Revenue Officer. Netsprint’s shareholders (6 private persons, including Artur Banach) will continue to be the company’s co-owners. Dirlango is going to become the majority shareholder and strategic investor.
Following the deal, Netsprint will have the money for further development of its technologies and sales networks. It will also be able to boost its revenue from the international markets. Apart from Poland, Netsprint currently has customers in Scandinavia and the Baltic states.
The advisory companies that has endorsed the transaction are: Chabowska Chmielewski Adwokaci i Radcowie Prawni Sp.p. (representing Netsprint and its shareholders), ProFinCon Sp. z o.o. (representing Dirlango) and SSW Spaczyński, Szczepaniak i Wspólnicy S.K.A.