PerformanceMEDIA and Cube Group SA are the first companies to become certified partners of the Adkontekst network. Both interactive agencies have met all prerequisites to obtain such status – both financial and formal ones, i.e. they have passed a final exam in managing a SEM campaign in the Adkontekst network.more..
A joint report by NewsPoint and info-PR provides a summary of the coverage of selected 22 cultural events by the online media over the last holidays. The analysis encompasses 22 events, such as film and arts festivals, pop music festivals and festivals of music for connoisseurs.more..
As of October, the Adkontekst network launches a certification program for consultants and partners. This program has been designed for search engine marketing specialists who want to verify their skills in creating and managing SEM campaigns within the Adkontekst network. The initiative is addressed to both individuals (who can gain the Certified Adkontekst Consultant status) […]more..
As of mid-September, Adkontekst is going to introduce a new type of advertising called Intertext. It is a sort of contextual advertising which is displayed within articles published on Adkontekst partner websites as soon as a mouse cursor hovers over a word highlighted in the text.more..
NetSprint’s expansion into foreign markets – successful implementation of contextual advertising in Lithuania08.09.2008
NetSprint completed the first implementation of the NetSprint Adserver contextual advertising system outside of Poland. The client is the Lithuanian company Textads, which owns the largest contextual advertising network in Lithuania, Latvia and Estonia. Thanks to NetSprint’s solution, Textads can manage advertising on several hundred Lithuanian-speaking websites. By the end of September, the system will […]more..
NetSprint introduces a solution for searching and contextual presentation of website content – NetSprint Information Access Platform. The solution is addressed to major European online publishers (e.g. news portals) who want to make use of their content in an optimal way. NetSprint IAP improves website usefulness and makes it easier for users to find all […]more..
NewsPoint, together with a finance portal Bankier.pl, prepared a report on the image of selected CEOs of banks in the online media. The quantitative analysis covered articles published between August 1, 2007 and July 31, 2008. It included 18 CEOs of the best-known Polish banks. Jan Krzysztof Bielecki, CEO of Pekao SA, ranked as the […]more..
NetSprint has just launched its new corporate website available at www.netsprint.eu. A structure of this website reflects the Company’s new strategy focused on delivering complex solutions in the fields of search and contextual advertising. Objectives of this new website include strengthening NetSprint’s image of “the search experts”, providing detailed information about the company, its products […]more..
Another report prepared by NewsPoint together with the Mediadzieci.pl website and the Branża Dziecięca bimonthly concerns the methods of communication of selected children’s book publishers in online media.more..
NewsPoint prepared a report about the number of publications concerning Georgia and the Caucasus that appeared in online media in the period of 4-13 August. The analysis covered 1,700 Polish and 9000 foreign websites, from which we selected news in English. Over the last few days, Polish media devoted proportionately much more attention to the […]more..