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Autumn, winter and early spring are usually associated with colds and flu infections. This means that pharmaceutical companies selling OTC drugs for fighting cold and flu symptoms are much more active in terms of marketing in this period. Due to the above, NewsPoint prepared a report concerning the most popular OTC (over-the-counter) drugs, summing up the publications concerning on 12 drugs of this type and 27 pharmaceutical companies appearing in the Polish online media from 1 March 2007 to 1 March 2008. However, the report shows that the publications concerning the most popular medicines often do not result directly from communication activities of pharmaceutical concerns.
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