Goldbach Audience has implemented Netsprint Adserver technology, an ad serving and management tool. Netsprint Adserver has replaced another solution for in-text ad serving. The successive stage of the project is going to cover ad box serving. Goldbach Audience is Poland’s largest ad network. The company provides solutions for display, video and mobile marketing and offers […]more..
Onet Marketing Section has implemented Netsprint Audience, an effective solution for targeting ads to particular groups of users. Netsprint Audience can segment users owing to their interests and history of past and current behaviour. As a result, advertisers can expand their online advertising reach to get their message out to more relevant consumers. The system […]more..
Newspoint, formerly a Netsprint brand, is transforming into a partnership and changing its ownership structure. Opoint A.S., Europe’s leading supplier of news monitoring, will own 100% of shares in the new company. Newspoint, the leading expert of social media monitoring in Poland, is to become Opoint’s competence centre in social media monitoring segment. Robert Stalmach, […]more..
Adkontekst contextual and behavioral targeting advertising network has presented its fourth report on the Polish market of contextual advertising. The report is based on an opinion poll conducted among the leading media houses and SEM interactive agencies. This year report’s scope, following strong trends in online marketing, has been broadened to include behavioral targeting and […]more..
Adkontekst contextual advertising network has introduced mobile advertising to expand its offer. This has been yet another step in the company’s new strategy owing to which advertisers have been given a new, powerful tool to be able to precisely target their advertising message. The extension of Adkontekst targeting methods to mobile ad platform meets the […]more..
Newspoint, an Internet communication monitoring service, introduces new functionalities to facilitate tracking metrics of online communication effects compared to your competitors. The new changes launched in Newspoint dashboard aim at helping marketing specialists who are primarily interested in analyzing Internet marketing efficiency rather than in reading statistics on the number of press releases and their […]more..
The latest rebranding of Netsprint (“technology-driven marketing”) coincided with an introduction of new visual identification and refreshed offer provided by Adkontekst. The focus in Adkontekst is now shifting towards providing more effective support to marketers in bringing in new customers and users. The new, cutting edge element of our offer is audience targeting to make […]more..
On 13th February, earlier this year, Netsprint introduced new visual identification for all its brands and refreshed its online services. This came in the wake of the company’s new strategy. The focus now is shifting towards effective solutions providing support for online marketing. Netsprint has also moved house. Its new head office is located in […]more..
In the beginning of January, earlier this year, Newspoint’s search engine indexed its billionth article in online portals it monitors. Newspoint has maintained its strong position on the Polish market of media monitoring companies. Newspoint’s database contains now more than 40 million articles written in Polish, nearly 400 million articles in English, 175 million articles […]more..